She started the @FutureofFoodisNow Instagram in 2021 to highlight how the entire agriculture and food ecosystem is changing in the face of our dramatic climatic change shift. She self-funded VIDEOS of important Future-of-Food Visionaries who are changing the way of growing, distributing, and preserving food in the face of climate change. Sarah also co-brands with like-organizations, highlighting the problems of food waste through her UglyProduceIsBeautiful.com initiative.

Sarah started early in the food sector in Southern California where she grew-up. She gardened with her mother in the family’s organic gardens; eschewed processed foods early on; learned how to preserve seasonal food by canning and the importance of using all parts of a particular food; she attended the University of California, Santa Cruz in the early 1970s at the beginning of their organic gardening program; and cooked and baked her way through many cookbooks.

Later, moving to New York City, after college, she attended professional culinary classes, as well as teaching the same. In the early 1980s, Sarah picked unknown food products, such as Terra Chips, for example, and convinced them, and hundreds of other emerging specialty food brands, to take her on as their first food broker. Here she helped brand, market and introduce their brand and increase sales in the New York City markets.  

She became a cookbook author, with Doubleday and Simon & Schuster, having decided in 2009 to “publish” her recipes on her CraftyBaking.com website as an online cookbook with a subscription fee, rather than publish in traditional media. The site currently has over 1,000 recipes, backed with an original baking content research database which took her years to write.
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CraftyBaking.com has since been sold in July, 2021 to Obsidian Holdings LLC. Obsidian Holdings is a newly formed company created to acquire the CraftyBaking business. Its sister company is Mindful Health, LLC, a passionate, mission-driven Internet business with three brands: Danette May, FitRise365 and Earth Echo. These properties embody three pillars of health and wellness: healing foods, healing movement and healing mindset. 

Sarah also started the iVillage Baking Community Forum in 1995, and has blogged for the New York Times for two years, as well as being published and/or mentioned in top press worldwide about her baking recipes and projects.

Sarah also food styles and takes photographs, posting them on her @UglyProduceIsBeautiful Instagram and @FutureofFoodisNow Instagram accounts, which has caught the eye of several well-known designers, such as Jonathan Adler and Michael Aram, who have also asked her to style their products with food. She also gets hired by top brands for such work. Sarah was one of ten photography winners for the National Geographic “Make Art, Not Food Waste: Ten #UglyFoodIsBeautiful Winners’ chosen on March 11, 2016, from more than 2,000 International entries.

Sarah now licenses her food photographs for use in advertising campaigns, puzzles, magazine covers, etc. Her photos can be found on @UglyProduceIsBeautiful Instagram Inquire by contacting Sarah.

​Sarah has manufactured her own line of food products, called Healthy Oven, that she developed, branded, and sold nationwide in major food stores and supermarkets for ten years.

She was awarded an honorary PhD in the Humanities from Marymount College for her work in the food industry.
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Sarah loves the challenges of taking on new projects and seeing them through, working as a team with brand and media partners, to seek innovative and new opportunities for sales expansion. She is constantly looking for new partnership opportunities, whether it be in traditional or non-traditional outlets.

Sarah Phillips
​New York City, New York